As an active manager we make a difference with a consistent investment strategy and thorough research. After all, we are not bound by the composition of a benchmark index and they can sometimes be very unbalanced. For example, in the Dow Jones Industrial Average, the company 'Boeing' weighs nearly 10%. Through active management we can diversify better and smarter. It gives us more freedom to pursue alpha without the restrictions of adhering to the parameters of style and market-cap categories and their associated benchmarks.